Concept: Everything from Western fairy tales, fables, and myths is real. The powers of good and evil, light and dark, are locked in an eternal struggle that goes all the way back to the beginning of time. A modern day woman finds herself wrapped up in the war as she discovers she has the power of influence, to command the light and the dark, but the other side of that coin is she has become a target.
Execution: Do nothing that is obvious. Subvert expectations time and again. Build a rich, alluring world that incorporates fantastical elements of old Anglo-Saxon cultures to modern urban contemporaries. Create unique characters based on familiar ideas. Entertain. Stimulate the intellect. Cut the fat and reject nonsense. Tell a simple, powerful story that’s never been told before.
My experience in reading Frightfully Ever After by Nick DeWolf had a recurring theme, which was to be continually impressed by how incredibly imaginative it is. Originality and creativity are planted firmly in the driver’s seat. In trying to analyze the experience, I kept thinking of words like “alluring,” “captivating,” and “immersive.” I’ll no doubt use those words multiple times as I write this.